COPYWRITING AND PERSUASIVE WRITING: SURPRISING COINCIDENCES
Feb 27, 2024 5:15:58 GMT
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I'll tell you a surprising coincidence. Last year I created a particularly effective claim for one of my clients. Today, a year later, I see the same claim playing on TV for a car advertisement. TODAY'S MAZDA ADVERTISING These days the advertisement for Mazda's new 3 series is circulating on national networks, with the initial claim appearing at 00:30 being "We don't build cars, we design emotions". mazda advertising - March 2018 Currently (March – April 2019) the video is visible on the Mazda website – it is possible that the video will be removed in the future.
MY VIDEO FROM A YEAR AGO WITH THE SAME CLAIM Exactly one year ago, in March 2018, I was responsible for producing and publishing on YouTube Honduras Mobile Number List a video celebrating the 50 years of activity of one of my clients, Vibieffe, which produces high quality sofas, armchairs and accessories. The central point of the video expressed a concept that is surprisingly similar to Mazda's: Persuasive copywriting My video from March 2018 can be seen on Youtube: Vibieffe, 50 years of emotions , and the claim is expressed at 00:35. SURPRISING COINCIDENCES Of course these are coincidences.
However, I am very pleased to have conceived and published particularly successful copy a year ahead of the great professionals of TV advertising campaigns. Alberto Pozzi, Digital Communication Consultant , designs and develops web solutions and digital projects for companies in Monza and Milan. He deals with digital strategy, web project management, responsive sites, social media, SEO projects, eCommerce, content management. Tags: Content Management , Content Marketing , Content Strategy , Content Writing ABOUT AUTHOR ALBERTO POZZI Digital communication consultant. I deal with Strategy and Digital Communication.
MY VIDEO FROM A YEAR AGO WITH THE SAME CLAIM Exactly one year ago, in March 2018, I was responsible for producing and publishing on YouTube Honduras Mobile Number List a video celebrating the 50 years of activity of one of my clients, Vibieffe, which produces high quality sofas, armchairs and accessories. The central point of the video expressed a concept that is surprisingly similar to Mazda's: Persuasive copywriting My video from March 2018 can be seen on Youtube: Vibieffe, 50 years of emotions , and the claim is expressed at 00:35. SURPRISING COINCIDENCES Of course these are coincidences.
However, I am very pleased to have conceived and published particularly successful copy a year ahead of the great professionals of TV advertising campaigns. Alberto Pozzi, Digital Communication Consultant , designs and develops web solutions and digital projects for companies in Monza and Milan. He deals with digital strategy, web project management, responsive sites, social media, SEO projects, eCommerce, content management. Tags: Content Management , Content Marketing , Content Strategy , Content Writing ABOUT AUTHOR ALBERTO POZZI Digital communication consultant. I deal with Strategy and Digital Communication.